GBWA 2020 Results

Global Beauty & Wellness Awards announces

Best Cosmetics and Hotels in the World 2020


The Jury of The Global Beauty & Wellness Awards, headed by Nadja Swarovski, has this year honored 39 winners and 89 finalists from across the beauty, organic food and hotel industries.

The world’s premier independent beauty and wellness awards made its selection from 325 global entries coming from well-established to boutique brands, reflecting the evolution and innovation of the beauty and wellness industry.



This year’s nominees in the cosmetic products categories underwent analysis and were judged on ingredients, sustainability, usability, innovation and packaging. The highest number of nominations came from L’Oréal, Lavylites and Fenty Beauty by Rihanna, while winning products from both big brands such as Estée Lauder and L’Oréal and niche independents Herbivore, Kate McLeod, Byredo and Dr Barbara Sturm, or emerging brands Endota, Lavylites, Orpheus, AEOS.

Nadja Swarovski commented: “It was a pleasure and a great insight to judge the GBWA 2020, and to witness the continuous innovation of beauty brands embracing sustainability in their use of organic and toxin free ingredients and recyclable packaging, while celebrating creativity and addressing customer needs. This year’s winners will be an inspiration to the wider beauty and wellness industry.”

Nominees in the Hotels category were judged on their differentiation, unique wellness and general service offers, ambiance, and media and visitor feedback. This year’s winners ranged from luxury resorts to affordable lodgings. German baby food manufacturer Holle was the overall winner in the organic food category.

The Global Beauty and Wellness Awards (GBWA) is a fully independent organization which recognizes outstanding achievements in brand innovation and sustainability across the cosmetics, personal care, organic food, food supplement and hotel industries – sectors which offer a major contribution to global wellbeing.

According to the GBWA Management Team, there is an emerging trend of industry democratization. Small, but carefully prepared brands can quickly grow big as supported by a very specific global audience. Democratization is enhanced by online branding and online shopping, which easily makes brands truly global.

The GBWA’s independent jury, headed by Nadja Swarovski, Board Member of Swarovski, includes Aseem Puri, International CMO at Unilever; Henrik Mansson, Board Member of Icehotel; Anne Dimon, President and CEO of the Wellness Tourism Association; Marco Monfils, VP Marketing, Household, Reckitt Benckiser North America; Ivana Pur, Founder of Living Pur; businessman and property investor Arie Yom-Tov; and leading social media influencer, blogger, photographer and designer Ana Linares.

In the cosmetics industry, Herbivore became an absolute favourite as a natural, nontoxic cosmetics producer generating enthusiasm from all jury members, who participated in the evaluation. Cult brand founders started in a kitchen 10 years ago and now you can buy their products in Sephora and internationally as well. They position themselves as offering “sensorial beauty.”

Or Australian brand endota, a flagship organic cosmetics producer and a 100% female-founded day spa chain with 100 units. According to Ivana Pur, chemical engineer and GBWA Jury member, the brand developed products with a high level of natural and organic ingredients, with packages manufactured locally, using solar energy and made out of recycled plastic. This made them a truly Winner of the Most Sustainable Face Moisturiser Award.

Fenty Beauty by Rihanna won also two awards, the latter one has an unprecedented growth in the cosmetics industry during the past few years. Lavylites, known mostly in Germany, Switzerland, and Austria, got a special award as the most innovative super-premium cosmetics with an anti-pandemic effect. Their product definitely looks different and has non-typical features, but their quality is unquestionable.

On the hotels’ side, no one would refuse a treat in the Retreat for Blue Lagoon in Iceland. Incredible place. In the middle of a lava formation and a tourquise thermal pool, where your rooms are organically created from and integrated with lava stones. As founders state, here you feel that nature is stronger than you and it makes you suddenly relaxed.

Or the Hotel Six Senses Douro Valley, Portugal, which according to Henrik Manson, our hospitality expert, “offers a sense of place and design, making you feel uniquely that you are in Douro and Portugal. As well as a fantastic sustainability commitment with regards to the environment and community, which provides a great purpose for guests and employees alike.”

Next year’s nomination opening is expected to happen by late Spring in 2021.


About the Global Beauty & Wellness Awards (GBWA)

The GBWA are the world’s premier independent awards honoring and recognizing the outstanding performance of companies, products and services in the beauty, cosmetics, personal care, wellness, fitness, organic food and hotel industries. Its prestigious jury, headed by Nadja Swarovski, Board Member of Swarovski, is made up industry authorities and the voting process is fully independent and by secret ballot free of sponsor influence.

November 4, 2020

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