The Global Beauty & Wellness Awards Announces
The Best in 2025:
The world’s top cosmetics, beauty devices, wellness hotels,
apps, organic foods and food supplements
In 2025, the Global Beauty & Wellness Awards jury honored 41 winners and 58 finalists across the beauty, organic food, and wellness industries. This year, 617 products and services from all five continents were shortlisted for the world’s leading independent beauty and wellness award, with 134 of them meeting the high standards required to achieve Semi-Finalist, Finalist, or Winner status.
The Global Beauty & Wellness Awards (GBWA) is proud to have remained completely independent over the years, adhering to strict professional evaluation criteria. Entries are meticulously scrutinized by ingredient quality, innovation, sustainability, packaging, efficacy, and their organic characteristics. This year, entries came from the cosmetics, dietary supplements, organic food, and wellness sectors.
The distinguished GBWA jury includes prominent figures like Nadja Swarovski, former Executive Board Member of Swarovski Crystal Business and President of the Swarovski Foundation; Ivana Pur, a renowned industry expert and cosmetic scientist with a background as Head of R&D at L’Oreal, and Founder and President of Living Pur; as well as Karim Rashid, a world-class industrial designer, and Christiane Seidel, an international actress and beauty enthusiast.
This year’s cosmetics winners included multiple awards for products from the Greek Aeterna, French Algotherm and the Italien annaB.
Many companies entered beauty devices in this year’s competition too, resulting in several Finalist and Winner awards. The Nu Skin ageLOC® WellSpa iO™ beauty device won as Finalist in the Best Skin Equipment category, while the CurrentBody Skin Led Light Therapy Mask took first place in the Best Beauty Equipment category. The MIRAE 4-in-1 LED Face Mask was recognized as a Winner in the Best Breakthrough Facial Equipment category.
The France skincare line Algotherm/ Cinq Mondes / Deep Nature had six award-winning products this year, with the Algotherm Ocean Spa Smoothing Balm and Ocean Hydra + Resource Serum earning Winner titles in the Best Proven Product For Body Performance and Best Natural Facial Product category.
Greek brand Aeterna followed with eight GBWA trophies for skincare products, including the Keratin Boost Hydrating Hair Oil and the Sun Body Lotion 50SPF UVB + UVA, both awarded Winner in the Best Repair Formula–Hair Product and Best Clean & Eco-Friendly Body Suncare Product category.
Taiwan’s COCOLO received a Special Award for its Facial Cleanser as the Best Cleansing Product. Their Foxtail Millet Hand Cream was recognized as a winner in the Most Innovative Hand Product category, while their Excell Secret Elixir earned a Finalist position in the Best Ingredient Anti-Aging Product category. Taiwan’s I CHARMING skincare line also saw all two of its entries recognized, with the Goddess mask Series / Gentleman Moisturizing Mask taking Special Award from the Jury as Best Mask Material Technology, and their supplement the Bright Vision Elixir earned a winner status in the Most Efficient Food Supplement category.
Among the finalists, sustainable brands were also represented, such as the Italian Fattoria La Vialla’s OliPhenolia line. Their OliPhenolia Nourishing Cream received a special award as Best Kid-Friendly Product. Italian company annaB also earned four finalist award with their La Felicitá face Cream, Utopia and Empatia Serums in the Best Organic & Natural Skin Product categories variant.
In the dietary supplements category, the italian brand Fattoria La Vialla, OliPhenolia achieved Winner status with two products: OliPhenolia Bitter and OliPhenolia Grape Juice. The france hectyl won winner award also with their Jouvence Anti-Age ADN protect, Skin Restore and Skin Glow&Lift Elixir in the Most Innovative Food Supplement category.
This year, outstanding hotels from four continents were nominated for the GBWA award in the wellness category, and the Chenot Palace Weggis – Switzerland won in the Best Service Offer category and Amanemu Hotel- Japan earned the Winner badge in Best Overall Wellness Hotel category.
The Global Beauty & Wellness Awards jury and leadership team work to support leading and emerging innovative brands, helping them stand out in an increasingly competitive industries. The GBWA encourages both small and large brands to earn recognition from the industry and consumers through its annual competition.
The complete list of finalists and winners is available at: https://thegbwa.com/winners/
For further information, please contact: Eva Somero; eva.somero@thegbwa.com
About the Global Beauty & Wellness Awards (GBWA): www.thegbwa.com
The GBWA is the world’s leading independent awards program, dedicated to honoring excellence in beauty, cosmetics, personal care, wellness, fitness, organic food, and hospitality. Its distinguished jury comprises top industry experts, and the voting process is entirely independent and conducted by secret ballot, ensuring freedom from any sponsor influence.