What criteria are the jury considering?

Criteria depend on the category. Product and product category awards are given to nominees who perform well in most of the above factors: composition innovation, support healthy lifestyle without compromises, have a positive physiological effect on the target group based on laboratory analysis, are superior to competitors and have an overall impact based on packaging, smell, texture, efficacy, and effect on body. Companies and products’ sustainability approach is also evaluated. The jury is primarily considering objective parameters that can be refined by the results of the Award Management team’s individual research on companies and products, whenever necessary.