Special Awards are of high prestige as well, since they are also judged by the same jury and go through the same judging process. Still, Classic Awards represent the top of the industry recognition, and Award Management Team suggests that you go for such an Award, whenever you can, since these are of outstanding value. Special Awards allow applicants to identify genuine, existing niches, and these awards may support specific brand marketing objectives. Since the number of applicants will be smaller for special niches, the chances of winning such an award are higher. However, your proposed category should not be so specific that it may exclude too many products from nomination.