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The Story of Austrian Skincare Brand Dr. Tonar and its GBWA Victories

The GBWA (Global Beauty and Wellness Awards) is the world’s premier independent award system for the beauty, wellness, and personal care industries. Since 2020, we have received hundreds of nominations from brands all over the world who wish to gain recognition and become industry leaders.

One of the exceptional brands that has benefited from the GBWA for two years in a row is the Austrian skincare brand, Dr. Tonar. For its second consecutive year, the brand has won recognition from the GBWA jury panel by introducing a skincare line packed with effective, innovative, and good-for-skin ingredients.

We recently spoke to Kaja Quester, the brand’s Head of Marketing, who told us more about the brand and how its nine GBWA accolades have helped it achieve its goals. The brand was founded by Dr. Ursula Tonar, a renowned specialist in the field of aesthetic dermatology. Behind every Dr. Tonar product, there are over 15 years of research on the lookout for new, innovative, active ingredients to achieve flawless skin.

According to Kaja, one of the reasons why the brand decided to participate in the GBWA was the opportunity to present the products to a prestigious jury of industry experts and see how it competed next to other well-known brands. Another special feature that the team spotted when they decided to participate in the GBWA was the fact that they could show retailers that they had award-winning products in their catalog. In addition, the team of Dr. Tonar liked the look and presentation of the award. “The stickers are also very classy and really appealing,” mentioned Kaja.

After its first GBWA victory in 2021, the brand has been reaping its benefits by using the award’s graphic materials on press releases, product packaging, business cards, and social media platforms. As a growing company, Dr. Tonar finds in the GBWA an alternative to stand out from competitors and gain recognition from the industry.

The GBWA is actively looking for product and service innovations from the cosmetics, personal care, wellness, and organic food industries. If you have a star product that needs an extra boost, why not enter the GBWA? Early bird nominations are now open!

 

January 9, 2023

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