The Global Beauty & Wellness Awards (GBWA) team is passionate about discovering and recognizing the latest advancements and best practices in the beauty and wellness industry. One of the key areas of focus for our esteemed jury panel is marketing campaigns.
One notable recent campaign was launched by e.l.f. Cosmetics, a well-known brand in the clean beauty, vegan makeup, and skincare market. The holiday campaign, which was targeted at the Gen-Z demographic, featured American singer-songwriter Meghan Trainor and had a weather-themed concept. The campaign aimed to highlight various e.l.f. products that could be used to create holiday looks, and received positive feedback from customers and industry professionals alike.
If you’re a company in the cosmetics, wellness, organic food, or food supplement space with a standout marketing campaign, now is your chance to gain industry recognition. GBWA is currently accepting nominations for the “Best Marketing Campaign” category. Participating in these international beauty awards provides a fantastic opportunity to showcase your brand’s marketing efforts on a global stage and establish your brand as a leader in the industry.
Don’t miss this chance to be a part of this prestigious event. If you have any questions or would like more information on how to nominate, please reach out to us at support@thegbwa.com.