Coolpaste, the eco-friendly toothpaste, was developed in 2012 by Allan Gomes at the Federal University of Minas Gerais. The purpose was to develop a sustainable packaging design for toothpaste in a way that didn’t affect their durability while being transported or stacked on shelves.
Most oral care pastes products are contained in plastic tubes within paper boxes, but Coolpaste goes for an alternative, more sustainable option in which the packaging consists only of a recyclable, biodegradable tube that holds the toothpaste within and eliminates the need for a box going for a hanging design.
Coolpaste’s design represents an innovative solution for the oral care industry, which satisfies consumer needs and is better for the environment.
- e.l.f. Beauty
On the cosmetics side, the brand e.l.f. Beauty launched an initiative called “Project Unicorn”, where a new design was developed to reduce packaging waste and make it easier for consumers to shop for products on shelves.
Since the launch of the project in February 2019, the brand has eliminated an estimated 650,000 pounds of secondary packaging waste by removing cartons, vacuum formed trays, and paper insert cards, which means the project has been successful in reducing the packaging footprint.
Moreover, on National Recycling Day, e.l.f. Beauty kicked off a marketing campaign to educate its community on its commitment to eco-friendly beauty.
- Mktg Industry
When it comes to cosmetics recycling, it is usually quite difficult to separate the materials, since there are some of them that are easy to recycle, some that are accepted only in a few places, and also non-recyclable plastics.
Mktg Industry is an Italian packaging supplier that offers a wide range of traditional and unconventional packagings for the cosmetic and makeup market. Recently, they created an innovative solution that allows consumers to separate the materials in the packaging of the products: S2R which stands for “separate to recycle”.
Their lipsticks and solid makeup sticks’ designs are said to reduce plastic use by up to 60%, according to the company. Also, they include plastic mechanisms and sleeves, that make it easier to consumers to separate the materials and make sure that they end up in the right place for reuse.
- Loop by Ulta Beauty
Loop by Ulta Beauty is offering a new way to shop beauty and personal care products from leading brands in durable, returnable packaging. With this initiative, consumers are encouraged to send back the reusable containers when done, receiving a refundable deposit once they place an order. When Loop receives the empty, zero-waste containers, they are cleaned and sterilized, before they get refilled with a new product.
On the platform, consumers can find everything from gel cleansers, deodorants, and face creams, up to hair products and serums from their favorite brands like Dermalogica, Burt’s Bees, and Mad Hippie.
Remember that packaging innovations like these are welcome to participate in the Global Beauty & Wellness Awards 2021. Nominate from April 15th!