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3 Brands Committed to the Environment That Recycle Their Packaging

The Global Beauty & Wellness Awards Team is constantly searching for innovations and industry best practices to inspire like-minded professionals and curious consumers. Now, we have compiled an example of 3 brands committed to the environment for you.

The beauty sector generates 120 billion pieces of packaging every year, most of which end up in landfills or the ocean. This industry fully relies on the use of plastic, but some companies understand the severity of the problem and are intending to integrate sustainability into their practices to reduce the waste of plastic.

  1. NIVEA Shower Gel Refill Station

Beiersdorf, the German skincare manufacturer, is trying to minimize and reduce its material cycles introducing the NIVEA shower gel refill station, which enables shoppers with a bottle of shower gel that can be refilled up to three times before being returned and recycled. This station will be in select DM stores in Hamburg and Ettlingen and will provide an easy and safe refill experience to the costumers.

Users are intuitively guided through the entire process to make it as easy as possible to refill the container and could drastically reduce the instance of shoppers needing to purchase single-use product alternatives.



  1. LUSH Rewards you With a Fresh Mask in Exchange of Your Empty Containers

“Your Lush black pot could have more lives than a cat” is what Lush, the vegetarian, vegan, and cruelty-free cosmetics company promises to its customers. Lush’s environmental policy states for awareness about how their products interact with the environment. As the inventors of the first solid shampoo bar, Lush’s passion is to get rid of packaging as much as they can, selling “naked” products when possible. “We have saved nearly 6 million plastic bottles globally from selling shampoo bars alone”.

Each one of their black pots is made from BPA-free 100% post-consumer recycled plastic and can be reused, recycled, or returned to a Lush shop for recycling. Once you have five clean, empty pots, you can take them back to a Lush shop and you will receive a free fresh face mask. These black pots will be recycled or reused as an art material.


  1. The Body Shop’s Reuse-Recycle-Repeat Program

The Body Shop’s recycling scheme has been inspired by its founder, Dame Anita Roddick, who introduced in 1993 an in-store recycling and refill scheme. In 2019 the Body Shop’s team reinvented this program and created a few easy steps to recycle your used bottles and tubs.

The scheme proposes to bring into the store your empty bottles, place them clean and dry empty into the recycling bin, and once this is full, their recycling partner will collect them. The Body Shop staff will issue a stamp on your Perkd app for every plastic bottle returned. Once you collect 5 stamps you will receive a reward.

The Body Shop seeks to recycle and repurpose these bottles instead of them being sent to landfills and polluting our planet. The high street beauty chain explains that once the bottles and tubs have been returned, Sembcorp, their recycling partner, will send them to the material recovery facility where they will be processed to have a new life.


The Global Beauty & Wellness Awards welcome similar innovations so that it will be able to demonstrate best practices to consumers and the industry alike. Are you proud of your product, service or know-how? Nominate it to the GBWA 2020, now!


January 10, 2015
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