It may seem obvious that consumers are individuals, but most beauty brands usually put global concerns above the specific needs of their customers. Commercially, it makes sense to develop products that appeal to as wide a customer base as possible, unfortunately, the danger in doing so is that the brand becomes featureless and less appealing to the consumer.
Recently, beauty brands are realizing that consumers are looking for a connection with the products they use.
In this blog post, we will share with you 3 trends in beauty that are a great example of how customization increases the value of products and services.
- Customizable Lip Palettes By Mario Dedivanovic
The makeup artist Mario Dedivanovic has been inspired by his own technique of creating custom lip shades on set, to develop the Master Mattes Pro Lip Palette.
This ultra-creamy matte palette offers nudes, primary colors, neutrals, and berry-colored shades that can be mixed to create an infinite number of beauty looks.
To make customization easier, the palette comes with a dual-ended lip brush and a metal mixing plate so that the shades can be mixed easily.
- Custom-Printed Hydrogel Face Masks
IOPE’s Lab Tailored 3D Mask is the next generation of Korean hydrogel masks, specially designed to fit each person’s facial dimensions and skin conditions.
This innovative product is created using the Lab Geno Index technology, which analyzes customer’s skin and health-related genes, blending the results with seven skin concerns. Once results are ready, the face mask is created with the company’s own 3D mask-printing technology in under 5 minutes.
IOPE Lab offers a variety of services, including the Tailored Solution Program for customized products, as well as the Skin Future Solution Program, where experts analyze the customers’ skin.
The service is now available at the brand’s recently re-opened flagship store located in Seoul’s downtown.
- Customized Perfume Services
Last month, Louis Vuitton launched an ultra-luxe perfume customization service that allows customers to make a consultation with a professional perfumer, getting three bottles of a uniquely made fragrance, which arrives in a beautifully handcrafted monogram trunk case.
“I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the House, because ultra-personalization has always been at the heart of Louis Vuitton,” said Jacques Cavallier Belletrud, the brand’s master perfumer.