The GBWA is a fully democratic award system. Anybody can propose a product or a service for an award: A company’s brand manager, an agency account, a journalist, or a private person who has already used the product or the service. If a company itself is nominating a product or service, it has to pay a small fee to help maintain the award’s management. In this case, as a winner, it will be allowed to use the Award’s brand identity visuals like a label on their products, packages, and advertising communications. This will be included in the nomination fee. If a private person is nominating a product, neither they nor the brands pay for this. However, if any of these brands will win, they won’t be able to use the award’s brand identity visuals unless they pay a significantly higher fee.    

Products must be on shelves or sold electronically in the country of origin on the day of application and after the award ceremony as well. Services, technologies, and know-hows nominated should be in operation at the time of nomination and after the award ceremony as well. All nominated products entered in the competition must have at least 180 days (6 months) remaining until their expiry date.

Yes, it is, but fees are non-refundable.

The official deadline for nominations this year is June 30th. Your payment should be fully processed and nomination submitted by the official deadline of the award.