The process related to special awards requires more attention and time from the Management team since it has to decide whether the category proposed is applicable or not, it has to decide on which jury members will be most relevant for the given nominees, and it also needs to adjust website structure to any new categories. Also, there is an extra communication workload for the organizers for these awards. However, chances are also higher that you will win in the category selected by you.

GBWA team wanted to provide the opportunity to any company, who considers any of its products or product categories so special that they do not fit any of the classic nomination categories to be able to participate in the GBWA. Also, Award Management Team is aware that there are specialized niche products targeting a special circle of consumers, which cannot be part of a standardized award system. However, these companies are worth the acknowledgment as well and GBWA offers a flexible alternative for them. Also, these awards are excellent tools to support marketing objectives while considering prestige is important as well at the same time.