There are awards arranged by fashion media, exhibition organizers, bloggers, and industry associations. According to industry professionals, some of these awards are of short-term fame, others have limited categories, while others have a small jury with less known personalities. Aside, some of them are sponsored and have no genuine prestige.

The Global Beauty & Wellness Award eliminates all these bottlenecks and represents an independent, prestigious award system for over 100 categories, where nominations are judged by a global panel of judges with unquestionable integrity. Moreover, the GBWA is supported by top industry associations and it receives international publicity.