There are awards arranged by fashion media, exhibition organizers, bloggers and industry associations. According to industry professionals some of these awards are of short-term fame, others have limited categories, again others have a small jury with less known personalities. Again, others are sponsored and have no genuine prestige.

The Global Beauty & Wellness Award eliminates all these bottlenecks and represents an independent, prestigious award system for over 100 categories, where nominations are judged by a global panel of judges with unquestionable integrity. GBWA is supported by top industry associations as well and the Award will receive international publicity.